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Executive Summary
Forrester evaluated 10 leading Web content management (WCM) vendors across approximately 115 criteria and found that SDL Tridion continues its leadership in enabling organizations to deliver persuasive customer experiences on publicly facing Web sites.
A Must for Marketing & IT Decision-Makers
"Forrester has an innate talent for pinpoint accuracy in discovering the specific trends important to our organization."
Michael J. Greene
Vice President, Customer Marketing, Kellogg
Complete WCM Analysis
You receive an easy-to-digest product comparison grid, plus analysis from vendor surveys, product demos, and customer interviews to answer important purchasing questions such as:
- best globalization/translation functionality?
- top WCM for personalized visitor experience?
- integration with content creation tools you already use?
- best reputation for web services support?
- multisite and channel management capabilities?
- best value for your company's investment?
- plus dozens of additional crucial purchasing questions...
Forrester Wave™ Report 2009 Sneak Preview:
This Forrester Wave™ 2009 is 18 pages packed with qualified analysis and quantifiable data to ensure your enterprise organization makes a wise WCM investment.
Here is a sample of what you will discover in the newest Forrester Wave™ release:
- Over 30 enterprise organizations reveal their honest experience with each vendor's product.
- How the right WCM will increase your productivity and reduce training costs (Page 3)
- Why companies who integrate persuasive content components will lead their industries during the next decade (Page 4)
- Which Web Content Management solutions let you escape the pitfall of blind hunches about customer experience via advanced analytics capabilities (Page 5)
- How Social Computing can engage your website visitors with interactive experiences. (Page 5)
- Discover rich media-capable WCMs that add "sizzle" to your site... and which will not. (Page 5)
- How to whittle down WCMs submitting proposals. This criteria will simplify your decision making and shorten time to launch. (Page 6)
- Is Your WCM provider's overall business strategy in line with your organization's goals? Find out on Page 10.
- Breaks down complex comparisons between vendors with easy-to-digest illustrations. Executive management loves these. (Page 11)
- Prove your investment decision with quantifiable ratings summarizing over 115 criteria. (Page 12)
- Which WCM provider is dominating targeting and multichannel support for the 2nd consecutive year. (Page 13)
- Find out if the mystery vendor with "a history of troubled upgrades, spotty customer service, and flavor-of-the-week marketing strategies" makes a strong recovery. (Page 14)
- Discover which WCM provider's ability to innovate lags the competition despite a recent merger. (Page 15)
- Does this "household name" WCM's power lie in its functionality... or its branding? (Page 15)
- Get complete transparency into the Forrester methodology for reviewing WCM vendors. (Page 17)
- Are organizations taking advantage of multilingual content management available in their WCM solutions? (Page 18)
And much more information is available within.
About SDL Tridion
SDL Tridion is a leading provider of Web Content Management Systems.
Our enterprise solutions empower businesses to deliver personalized,
persuasive content to their target audiences when it is most effective-
immediately.
SDL Tridion's proprietary BluePrinting technology makes sharing complex
content over multiple websites fast and easy while maintaining
centralized control and brand consistency. According to the Forrester
Wave(tm): Web Content for External Sites "SDL Tridion excels in
personalization and multisite and multi-language functionality".
Our flagship product, R5, quickly delivers a return on your investment
by significantly improving customer experience while reducing
operational costs. Over 500 organizations rely on SDL Tridion's WCM
solutions including Canon, Goodyear, Honda, ING, MetLife, and Toyota.
For more information about SDL Tridion and our WCM solutions, or to
request a demonstration, please call 646-512-5078.
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